1. 功能概述
数据报表下拉后可进入留存价值报表，留存价值报表支持从LTV维度查看用户留存价值数据。
2. 操作指引
2.1 LTV报表
(1) 内容概况
LTV报表包括LTV趋势图和报表两部分，支持查看最长90天的LTV数据，支持的筛选维度包括应用、地区和渠道。报表目前支持Hyperbid Tools统计的LTV数据。
(2) 相关数据说明
报表涉及到的筛选项及指标说明如下：
|
筛选项 |
说明 |
|
日期 |
数据产生的时间段。 |
|
应用 |
在Hyperbid Tools创建的应用。 |
|
地区 |
用户所在的国家/地区 |
|
渠道 |
开发者可将渠道字段传至Hyperbid Tools,以便区分用户不同来源渠道的数据。 |
|
数据指标 |
说明 |
|
新用户 |
近90天内首次初始化Hyperbid SDK的设备用户数。 |
|
老用户 |
近90天内非首次初始化Hyperbid SDK的设备用户数。 |
|
新用户占比 |
近90天内首次初始化多聚合 SDK的设备用户数占日活跃用户的比例。 |
|
LTV |
LTV(life time value)生命周期总价值，在获得新用户后的一段时间内，平均每一位用户的收益价值。 |
|
Hyperbid Tools统计的LTV |
采用实时的广告展示价格汇总得出的LTV，可显示当天的数据。 |
|
LTV n |
新用户在第n天内产生的人均收益价值 |
(3) LTV的计算公式
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