1. 功能概述
您可以通过漏斗报表分析App在广告变现链路中各个核心环节的数据，包括： 请求广告>缓存广告>展示广告>点击广告
同时，通过广告变现链路各个核心环节之间的转化率，您可以分析和进一步优化App广告变现策略。
2. 比价漏斗分析报表
2.1操作指引
(1)数据产出时间：本页面提供天级数据，每日24点前产出前一日的完整数据。
(2)支持多筛选条件，如时间、应用、广告类型、聚合单元等；支持漏斗分析图表查询；支持根据需求自定义筛选查询详细数据。
(3)推荐区分聚合单元查看数据，所有聚合单元汇总的人均次数无法定位具体问题
(4)根据当前筛选条件，查看不同聚合平台漏斗数据对比及环比变化。
(5)切换设备数或DAU查看人均次数，通过DAU计算人均数据，可以清晰看到各个流程的用户流失率
2.2指标口径
|
指标名称 |
类型 |
口径说明 |
|
聚合单元请求 |
事件 |
应用向Hyperbid Tools发送请求的次数，一次聚合单元请求可能触发多次广告单元请求 |
|
广告单元请求 |
事件 |
广告单元请求数，即Hyperbid Tools向聚合平台发送请求的次数，一次聚合单元请求可能触发多次广告单元请求 |
|
广告单元填充 |
事件 |
Hyperbid Tools向聚合平台发送请求后，返回成功的数量 |
|
广告单元填充率 |
转化率 |
计算公式=广告单元填充/广告单元请求 |
|
聚合单元填充 |
事件 |
应用向Hyperbid Tools发起聚合单元请求后，返回成功的数量 |
|
聚合单元填充率 |
转化率 |
计算公式=聚合单元填充/聚合单元请求 |
|
查询isReady |
事件 |
应用调用Hyperbid Tools的isReady接口 |
|
isReady成功率 |
转化率 |
计算公式：Hyperbid Tools isReady接口返回True次数 / 调用Hyperbid Tools isReady接口的次数*100% |
|
参与比价 |
事件 |
广告单元参与比价的次数。注意，触发广告展示后填充的广告单元，不会参与到比价中。你可以通过设置聚合单元回调模式，调节展示优先/价格优先；价格优先模式下，会让更多的广告单元参与比价。 |
|
参与比价率 |
转化率 |
计算公式=参与比价/广告单元填充 |
|
比价胜出 |
事件 |
广告单元参与比价后，胜出的数量 |
|
比价胜率 |
转化率 |
计算公式=比价胜出/参与比价 |
|
触发广告展示 |
事件 |
开发者调用 Hyperbid Tools SDK 展示方法的次数 |
|
展示 |
事件 |
Hyperbid Tools根据广告展示回调接口统计的广告曝光次数 |
|
展示率 |
转化率 |
计算公式=展示/聚合单元填充 |
|
点击 |
事件 |
Hyperbid Tools根据广告点击回调接口统计的广告点击次数 |
|
点击率 |
转化率 |
计算公式=点击/展示 |
3. 平台数据对比
3.1操作指引
(1)数据产出时间：本页面提供天级数据，每日24点前产出前一日的完整数据。
(2)支持多筛选条件，如时间、应用、广告类型、聚合单元等；支持根据需求自定义筛选查询详细数据。
(3)Hyperbid Tools根据开发者日常关注的聚合平台数据，重点选择了常用数据对比方式支持饼状图、趋势图、堆积图等多种表现形式：
- 聚合平台收益占比
- 聚合平台下各个广告平台收益占比
- 聚合平台展示占比
- 聚合平台下各个广告平台展示占比
- 聚合平台eCPM对比
- 聚合平台下各个广告平台eCPM对比
- 聚合平台填充耗时分位数对比
- 聚合平台比价胜率对比
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