Advanced Report

Mediation Unit

Mediation Unit created in Hyperbid Tools.

Segment

Hyperbid Tools provides multiple dimensions to group users. Different segments can be configured with different waterfalls to achieve refined traffic monetization.

A/B Test

A/B Test created in Hyperbid Tools.

Mediation Platform

Mediation platforms which Hyperbid Tools support.

Network

Networks connected to the mediation platform.

Ad Format

Ad Formats for Mediation Unit Created in Hyperbid Tools: Rewarded Video, Interstitial, Native, Splash, Banner

Ad Unit

The placement ID of each mediation platform corresponds to a unique Ad Unit, which can be used for waterfall ad layering in mediation management.

Channel

Developers can pass the channel field to Hyperbid Tools to distinguish user data from different source channels.

App version

Developer customized app version.

SDK version

Hyperbid Tools' SDK version.

Platform

Android/IOS

IDFA status

The status of the app collecting the user's IDFA information

User Type

New/Retained Users

DAU

Daily Active User, that is, the number of device users who initialize the Hyperbid SDK every day. DAU only supports the application dimension.
Note: According to the GDPR agreement, the EU region needs user consent before statistics are recorded.

DEU

The number of device users who have displayed (exposed) ads every day.
Note: DEU supports three dimensions: Application, Mediation Unit, and ad Ad Format. Under different filtering conditions, the data of DEU will change.

Engaged Rate

The ratio of device users who have displayed (exposed) ads every day to daily active users. 
Calculation formula: DEU/DAU*100%

Impression Rate

The ratio of ad exposures to ad fills counted by Hyperbid Tools.

• If the ad unit dimension is not checked, the calculation formula is: ad impressions/mediation unit fills;
• if the ad unit dimension is checked, the calculation formula is: ad impressions/ad unit fills

Calculation formula: display/fills*100%.

Revenue API

The actual revenue that Hyperbid Tools pulls from the mediation platform through the report API.

Estimate Revenue

Estimated revenue based on impression counts and eCPM prices from  Hyperbid SDK.

ARPDAU API

Average Revenue Per User (ARPDAU).
Calculation formula: Revenue API/DAU

Est. ARPDAU

Estimated revenue per user. 
Calculation formula: Estimate revenue/DAU

eCPM API

The eCPM API calculated by Hyperbid Tools from the actual revenue and display API pulled from the mediation platform through the report API.
Calculation formula: (Revenue API/Impressions API)*1000.
Note: eCPM API is provided with a delay of 1 day.

Estimate eCPM

Estimate eCPM is calculated based on Estimate Revenue and impressions counted by Hyperbid Tools
Calculation formula: (Estimate Revenue/Impression counted by Hyperbid Tools)*1000.

Impression

The number of third-party networks Impression callbacks counted by Hyperbid Tools is only counted when the third-party networks Impression callback is actually received.
Due to different statistical calibers, there may be some differences between the Impression counted by Hyperbid Tools and the Impression counted by the mediation platform (Impression API).

Impression API

The number of ad impressions that Hyperbid Tools pulls from the mediation platform through the reporting API.
Note: Due to factors such as statistical caliber and network packet loss, there may be some differences between the impressions of Hyperbid Tools and the impressions of mediation platform statistics (Impression API).

Impression Gap

The difference between the impression statistics of Hyperbid Tools and the impression statistics of the mediation platform. 
Calculation formula: (Impression - Impression API) / Impression API.
Note: Due to different statistical calibers, there may be some differences between the impression statistics of Hyperbid Tools and the impression statistics of the mediation platform (Impression API).

Mediation Unit Requests

The number of requests (Load) initiated by the application (client) to the Hyperbid SDK. One Mediation Unit request may trigger multiple Ad Unit requests.

Mediation Unit Requests Fill Rate

The percentage of successful ads returned after the application (client) initiates a Hyperbid Tools request (Load) to the Hyperbid Tools SDK.
Calculation formula: Number of successful traffic requests returned (number of traffic fills)/traffic requests*100%.

Ad Unit Requests

The number of requests sent by a single ad source to an mediation platform.
Note: One traffic Hyperbid Tools Request may correspond to multiple Hyperbid Tools Ad Source Requests. When an application (client) initiates a request to Hyperbid Tools, Hyperbid Tools initiates requests to each Hyperbid Tools Ad Source in the order of waterfall Hyperbid Tools Ad Source.

The percentage of successful ad returns after Hyperbid Tools initiates a Hyperbid Tools request to each mediation platform (Hyperbid Tools Ad Source).
Calculation formula: Number of successful Hyperbid Tools ad source requests (number of Hyperbid Tools ad source fills) / Hyperbid Tools ad source requests * 100%

Mediation Unit Requests API

Number of ad source requests Hyperbid Tools pulls from the mediation platform through the report API.

Imp./DAU

Daily active users average number of impressions.

Imp./DEU

The average number of impressions per device user who has displayed (exposed) the ad.
Calculation formula: Ad exposure counted by Hyperbid Tools/DEU

Click

Ad click counted by Hyperbid Tools.

Click API

Ad click counts pulled by Hyperbid Tools from the mediation platform through the reporting API.
Note: Max don't provide this data

Click Gap

The difference between clicks counted by Hyperbid Tools and clicks counted by the mediation platform.
Calculation formula: (click-click API)/click API

CTR

The ratio of ad clicks counted by Hyperbid Tools to ad exposures counted by Hyperbid Tools.
Calculation formula: click/display*100%

CTR API

The click-through rate of ads that Hyperbid Tools pulls from the mediation platform through the reporting API.
Calculation formula: click API/display API*100%.

Mediation Unit Requests Fill Rate API

Hyperbid Tools pulls Ad Unit fill rates from mediation platforms through the reporting API. MAX platform does not provide this data.

New Users

Number of device users who initialized Hyperbid Tools SDK for the first time in the past 90 days.

isReady

The number of times the Hyperbid Tools isReady interface is called.
Note: The isAdReady interface determines whether there is an ad that can be displayed.

isReady rate

The ratio of the number of times the Hyperbid Tools isReady interface returns true to the number of times the Hyperbid Tools isReady interface is called.
Calculation formula: the number of times the Hyperbid Tools isReady interface returns true/the number of times the Hyperbid Tools isReady interface is called*100%

New Users/DAU

The ratio of the number of device users who initialized the Hyperbid Tools SDK for the first time in the past 90 days to the number of daily active users.
Calculation formula: new users/DAU*100%

Price Comparison eCPM

Ad eCPM returned by the mediation platform

Victory in Price Comparison

The number of winning bids counted by Hyperbid Tools;
Note that the price of "Price Comparison" = Price Comparison eCPM*weight coefficient.

Price Comparison Winning Rate

The percentage of Victory in Price Comparison after the AD Unit is successfully filled

Latency(sec.)

Mediation Unit dimension: Filling time is the time it takes to fill the Mediation Unit after initiating the Mediation Unit request.

Ad Unit dimension: Filling time is the time it takes to fill the Ad Unit after initiating the Ad Unit request.