1. Function Overview

Data reports provide a rich data dimension of ad monetization to fully understand the monetization effect of your ad business.

2. Operation Guide

(1) Data View By: Date, App, Mediation Unit, Segment, Channel, Area, Mediation Platform, Network, Ad Unit, Ad Format, SDK Version, App Version, A/B Test, IDFA status.

(2) Data Indicators: Launch DAU, DAU, DEU, Engaged Rate, Imp. / DAU, Imp. / DEU, New Users, New Users/DAU, Estimate Revenue, Estimate eCPM, Est. ARPDAU, Rrice Comparison Winning Rate,Victory in Price Comparison, Price Comparison eCPM, Mediation Unit Requests, Mediation Unit Requests Fill Rate, Ad Unit Requests, Ad Unit Requests Fill Rate, Impression, Impression Rate, Click, CTR, Latency(sec.), isReady, isReady Rate, Revenue GAP, eCPM GAP, Impression Gap, Click Gap, Mediation Unit Requests API, Mediation Unit Requests Fill Rate API, Impressions API, Clicks API, CTR API, ARPDAU API, Revenue API, eCPM API

3. Report Time Zone

The data report supports modifying the report time zone. Currently, it supports UTC+8 China Standard Time, UTC+0 Greenwich Standard Time, and UTC-8 Pacific Standard Time. The default is UTC+8 time. Hyperbid SDK statistics and the following network data have been summarized according to the selected time zone (Mintegral, Applovin, UnityAds, Tapjoy, Bigo), and the remaining network data are based on the time zone returned by the API.

Report time zone modification path: Hyperbid Developer Backstage→[My Account]→[information]→Report Time Zone

4. Data Update Time

The update time of different data indicators will vary, as follows:

(1) DAU, New Users : updated every 2 hours

(2) Other Hyperbid Tools SDK statistics except DAU and New Users: updated every 5 minutes

(3) New and old user data needs to be generated the next day, and the update time is as follows:

utc0 after 3 o'clock the next day in the current time zone
utce8 after 7 o'clock the next day in the current time zone
utcw8 after 4 o'clock the next day in the current time zone

(4) Report API data of Mediation Platform (we will pull Mediation Platform data of the previous day in 5 time periods): 3:30, 10:50, 14:30, 16:30, 21:00

5. Related data description

5.1 Data Filters

Add required filter items to the data panel according to developer needs.

Filter Items	Description
App	App created in Hyperbid Tools.
Mediation Unit	Mediation Unit created in Hyperbid Tools.
Segment	Hyperbid Tools provides multiple dimensions to group users. Different segments can be configured with different waterfalls to achieve refined traffic monetization.
A/B Test	A/B Test created in Hyperbid Tools.
Area	User's country/region.
Mediation Platform	Mediation platforms which Hyperbid Tools support.
Network	Networks connected to the mediation platform.
Ad Format	Ad Formats for Mediation Unit Created in Hyperbid Tools: Rewarded Video, Interstitial, Native, Splash, Banner
Ad Unit	The placement ID of each mediation platform corresponds to a unique Ad Unit, which can be used for waterfall ad layering in mediation management.
Channel	Developers can pass the channel field to Hyperbid Tools to distinguish user data from different source channels.
App version	Developer customized app version.
SDK version	Hyperbid Tools' SDK version.
Platform	Android/IOS
IDFA status	The status of the app collecting the user's IDFA information
User Type	New/Retained Users

5.2 Data Metrics

Custom indicators support checking the required indicators to the advanced report.

Date mertrics	Description
DAU	Daily Active User, that is, the number of device users who initialize the Hyperbid SDK every day. DAU only supports the application dimension. Note: According to the GDPR agreement, the EU region needs user consent before statistics are recorded.
DEU	The number of device users who have displayed (exposed) ads every day. Note: DEU supports three dimensions: Application, Mediation Unit, and ad Ad Format. Under different filtering conditions, the data of DEU will change.
Engaged Rate	The ratio of device users who have displayed (exposed) ads every day to daily active users. *Calculation formula: DEU/DAU100%**
Impression Rate	The ratio of ad exposures to ad fills counted by Hyperbid Tools. If the ad unit dimension is not checked, the calculation formula is: ad impressions/mediation unit fills; if the ad unit dimension is checked, the calculation formula is: ad impressions/ad unit fills *Calculation formula: display/fills100%.**
Revenue API	The actual revenue that Hyperbid Tools pulls from the mediation platform through the report API.
Estimate Revenue	Estimated revenue based on impression counts and eCPM prices from Hyperbid SDK.
ARPDAU API	Average Revenue Per User (ARPDAU). Calculation formula: Revenue API/DAU
Est. ARPDAU	Estimated revenue per user. Calculation formula: Estimate revenue/DAU
eCPM API	The eCPM API calculated by Hyperbid Tools from the actual revenue and display API pulled from the mediation platform through the report API. *Calculation formula: (Revenue API/Impressions API)1000. Note: eCPM API is provided with a delay of 1 day.**
Estimate eCPM	Estimate eCPM is calculated based on Estimate Revenue and impressions counted by Hyperbid Tools *Calculation formula: (Estimate Revenue/Impression counted by Hyperbid Tools)1000.**
Impression	The number of third-party networks Impression callbacks counted by Hyperbid Tools is only counted when the third-party networks Impression callback is actually received. Due to different statistical calibers, there may be some differences between the Impression counted by Hyperbid Tools and the Impression counted by the mediation platform (Impression API).
Impression API	The number of ad impressions that Hyperbid Tools pulls from the mediation platform through the reporting API. Note: Due to factors such as statistical caliber and network packet loss, there may be some differences between the impressions of Hyperbid Tools and the impressions of mediation platform statistics (Impression API).
Impression Gap	The difference between the impression statistics of Hyperbid Tools and the impression statistics of the mediation platform. Calculation formula: (Impression - Impression API) / Impression API. Note: Due to different statistical calibers, there may be some differences between the impression statistics of Hyperbid Tools and the impression statistics of the mediation platform (Impression API).
Mediation Unit Requests	The number of requests (Load) initiated by the application (client) to the Hyperbid SDK. One Mediation Unit request may trigger multiple Ad Unit requests.
Mediation Unit Requests Fill Rate	The percentage of successful ads returned after the application (client) initiates a Hyperbid Tools request (Load) to the Hyperbid Tools SDK. *Calculation formula: Number of successful traffic requests returned (number of traffic fills)/traffic requests100%.**
Ad Unit Requests	The number of requests sent by a single ad source to an mediation platform. Note: One traffic Hyperbid Tools Request may correspond to multiple Hyperbid Tools Ad Source Requests. When an application (client) initiates a request to Hyperbid Tools, Hyperbid Tools initiates requests to each Hyperbid Tools Ad Source in the order of waterfall Hyperbid Tools Ad Source.
Ad Unit Requests Fill Rate	The percentage of successful ad returns after Hyperbid Tools initiates a Hyperbid Tools request to each mediation platform (Hyperbid Tools Ad Source). *Calculation formula: Number of successful Hyperbid Tools ad source requests (number of Hyperbid Tools ad source fills) / Hyperbid Tools ad source requests 100%**
Mediation Unit Requests API	Number of ad source requests Hyperbid Tools pulls from the mediation platform through the report API.
Imp./DAU	Daily active users average number of impressions.
Imp./DEU	The average number of impressions per device user who has displayed (exposed) the ad. Calculation formula: Ad exposure counted by Hyperbid Tools/DEU
Click	Ad click counted by Hyperbid Tools.
Click API	Ad click counts pulled by Hyperbid Tools from the mediation platform through the reporting API. Note: Max don't provide this data
Click Gap	The difference between clicks counted by Hyperbid Tools and clicks counted by the mediation platform. Calculation formula: (click-click API)/click API
CTR	The ratio of ad clicks counted by Hyperbid Tools to ad exposures counted by Hyperbid Tools. *Calculation formula: click/display100%**
CTR API	The click-through rate of ads that Hyperbid Tools pulls from the mediation platform through the reporting API. *Calculation formula: click API/display API100%.**
Mediation Unit Requests Fill Rate API	Hyperbid Tools pulls Ad Unit fill rates from mediation platforms through the reporting API. MAX platform does not provide this data.
New Users	Number of device users who initialized Hyperbid Tools SDK for the first time in the past 90 days.
isReady	The number of times the Hyperbid Tools isReady interface is called. Note: The isAdReady interface determines whether there is an ad that can be displayed.
isReady rate	The ratio of the number of times the Hyperbid Tools isReady interface returns true to the number of times the Hyperbid Tools isReady interface is called. *Calculation formula: the number of times the Hyperbid Tools isReady interface returns true/the number of times the Hyperbid Tools isReady interface is called100%**
New Users/DAU	The ratio of the number of device users who initialized the Hyperbid Tools SDK for the first time in the past 90 days to the number of daily active users. *Calculation formula: new users/DAU100%**
Price Comparison eCPM	Ad eCPM returned by the mediation platform
Victory in Price Comparison	The number of winning bids counted by Hyperbid Tools; *Note that the price of "Price Comparison" = Price Comparison eCPMweight coefficient.**
Price Comparison Winning Rate	The percentage of Victory in Price Comparison after the AD Unit is successfully filled
Latency(sec.)	Mediation Unit dimension: Filling time is the time it takes to fill the Mediation Unit after initiating the Mediation Unit request. Ad Unit dimension: Filling time is the time it takes to fill the Ad Unit after initiating the Ad Unit request.