1. Introduction to Basic Nouns

Noun	Meaning
App	App created by developers in the Hyperbid Tools background, corresponding to the APP that developers need to monetize through advertising. Each Hyperbid Tools application needs to be associated with a TopOn application. You can either create a new application or directly reference the application that has already been created on TopOn.
Mediation Unit	Hyperbid Tools Placement created by the developer in the Hyperbid Tools background. The SDK requests advertising strategies and loads ads through the Mediation Unit ID.
Mediation Platform	It refers to the mediation platforms under Hyperbid Tools, such as TopOn and Max.
Network	Refers to the third-party network aggregated by TopOn/Max, such as: CSJ, Youlianghui, Meta, Admob, etc.
AD Unit	Corresponds to the placement created by developers on the Mediation Platform. AD Units correspond to TopOn placements, Max AD Unit
Area	The country / region where your app is released detected by Hyperbid SDK based on user IP. For example: China, the United States, etc.
Segment	Hyperbid Tools provides multiple dimensions to group users. Different traffic groups can be configured with different Waterfalls to achieve refined traffic monetization. Currently, the segment dimensions supported by Hyperbid Tools are as follows: Area, Data, Week, Hours, Loading Time, Network Type, App Version Name, App Version Code, SDK Version, OS Version, device ID, Device Type, Device Brand, Installation Time, Channel, Sub-channel, IDFA Status,Installation Source, User Number and Custom rules.
Channel	Developers can pass the channel field to Hyperbid Tools to distinguish the data from different source channels of users.
Ad Format	Ad styles corresponding to the Hyperbid Tools ad source created by developers in Hyperbid Tools, including splash, native, rewarded video, interstitial, banner.
Platform	Android or iOS.
SDK Version	Hyperbid Tools SDK version number.
App version	App version name defined by the developer.
IDFA Status	Whether the iOS user authorizes the acquisition of IDFA, for specific rules, please refer to Apple's rule guide.
Sub-account	Hyperbid Tools supports adding and managing sub-accounts, and can manage sub-account functions from aspects such as application permissions and page function permissions.
Report time zone	If you select RMB as your account currency during registration, the default time zone of the developer backend will be UTC+8; if you select USD as your account currency during registration, the default time zone of the developer backend will be UCT 0. Supports adjustment to UTC+8 (Beijing time), UTC 0 (Greenwich Mean Time), UTC-8 (Pacific Standard Time) Modification path: My Account→ Base Info → Report Time Zone
Currency	Currency unit of the developer backend, supports RMB or USD, selected when creating a Hyperbid Tools account. If you need to change the account currency later, such as changing RMB to USD, please contact the Hyperbid Tools contact person.

2. Getting Started with Basic Data Indicators

2.1 Hyperbid Tools's data indicators come from two sources: Mediation Platform API and Hyperbid Tools statistics.

Data type

Data Sources

Mediation Platform API

Data indicators come from Mediation Platform API.
Prerequisite: You need to enable the reporting API authorization of the corresponding advertising platform in the Hyperbid Tools background [Mediation Platform] module to see the data.
Hyperbid Tools background Revenue and data indicators with API suffix are all Mediation Platform API data.

The mediation platform API returns the estimated data of the mediation platform, which may deviate from the actual data of the Network.

Hyperbid Tools statistics

Data indicators come from Hyperbid Tools embedding points.
Prerequisite: You can see the data only after connecting to Hyperbid Tools SDK.

Except for revenue, all data indicators without API suffix in the Hyperbid Tools backend are Hyperbid Tools statistical data.

Tips: The data from the mediation platform API are all estimated data and there will be a one-day delay. You can give priority to referring to the Hyperbid Tools data for basic analysis.

2.2 Explanation of update time of different data indicators

(1) DAU, New Users : updated every 2 hours

(2) Other Hyperbid Tools SDK statistics except DAU and New Users: updated every 5 minutes

(3) New and old user data needs to be generated the next day, and the update time is as follows:

utc0 after 3 o'clock the next day in the current time zone
utce8 after 7 o'clock the next day in the current time zone
utcw8 after 4 o'clock the next day in the current time zone

(4) Report API data of Mediation Platform (we will pull Mediation Platform data of the previous day in 5 time periods): 3:30, 10:50, 14:30, 16:30, 21:00

2.3 Explanation of basic data indicators

Tips: In each data report interface of Hyperbid Tools backend, hover the mouse over the data indicator to display the explanation of the indicator

Data indicators	Meaning
DAU	Daily Active User, that is, the number of device users who initialize Hyperbid Tools SDK every day. DAU only supports application. Note: According to the GDPR agreement, the EU region needs user consent before statistics are recorded.
DEU	The number of device users who have displayed (exposed) ads every day. Note: DEU supports three dimensions: application, Hyperbid Tools placement, and ad format. Under different filtering conditions, the data of DEU will vary.
Engaged Rate	The proportion of device users who have displayed (exposed) ads every day to daily active users. *Calculation formula: DEU/DAU100%**
Impression Rate	The ratio of ad impressions counted by Hyperbid Tools to ad fills. If the Hyperbid Tools ad source dimension is not checked, the calculation formula is: ad display/flow fill number; if the Hyperbid Tools ad source dimension is checked, the calculation formula is: ad display/Hyperbid Tools ad source fill number *Calculation formula: display/fill number100%.**
Revenue API	The actual revenue that Hyperbid Tools pulls from the mediation platform through the report API.
Estimate Revenue	Hyperbid Tools AD Sources use real-time advertising display prices to obtain estimated revenue
ARPDAU API	Average Revenue Per User (ARPDAU for short). Calculation formula: Revenue API/DAU
Est. ARPDAU	Estimated per capita revenue. Calculation formula: estimated revenue/DAU
eCPM API	Hyperbid Tools calculates eCPM API by using the actual revenue it obtains from the mediation platform through the reporting API and the display API. *Calculation formula: (revenue API/display API)1000. Note: eCPM API is provided with a delay of 1 day.**
Estimate eCPM	Calculate the estimated eCPM based on the estimated revenue and the display statistics of Hyperbid Tools *Calculation formula: (estimated revenue/display statistics of Hyperbid Tools)1000.**
Impression	The number of display callbacks of mediation platforms counted by Hyperbid Tools will be counted only when the display callback of the mediation platform is actually received. Note: Due to different statistical calibers, there may be some differences between the display statistics of Hyperbid Toolsand the display statistics of the mediation platform (display API).
Impression API	The number of ad exposures pulled by Hyperbid Tools from the mediation platform through the report API. Note: Due to factors such as statistical caliber and network packet loss, there may be some differences between the display statistics of Hyperbid Tools and the display statistics of the mediation platform (display API).
Impression Gap	The difference between the display statistics of Hyperbid Tools and the display statistics of the mediation platform. Calculation formula: (display-display API)/display API. Note: Due to different statistical calibers, there may be some differences between the display statistics of Hyperbid Tools and the display statistics of the mediation platform (display API).
Mediation Unit Requests	The number of Hyperbid Tools requests (Load) initiated by the application (client) to the Hyperbid Tools SDK. One traffic Hyperbid Tools request may trigger multiple Hyperbid Tools ad source requests.
Mediation Unit Requests Fill Rate	The percentage of successful ads returned after the application (client) initiates a Hyperbid Tools request (Load) to the Hyperbid Tools SDK. *Calculation formula: Number of successful traffic requests returned (number of traffic fills)/traffic requests100%.**
Ad Unit Requests	The number of requests sent by a single ad source to an mediation platform. Note: One traffic Hyperbid Tools Request may correspond to multiple Hyperbid Tools Ad Source Requests. When an application (client) initiates a request to Hyperbid Tools, Hyperbid Tools initiates requests to each Hyperbid Tools Ad Source in the order of waterfall Hyperbid Tools Ad Source.
Ad Unit Requests Fill Rate	The percentage of successful ad returns after Hyperbid Tools initiates a Hyperbid Tools request to each mediation platform (Hyperbid Tools Ad Source). *Calculation formula: Number of successful Hyperbid Tools ad source requests (number of Hyperbid Tools ad source fills) / Hyperbid Tools ad source requests 100%**
Mediation Unit Requests API	Number of ad source requests Hyperbid Tools pulls from the mediation platform through the report API.
Imp./DAU	Daily active users average number of impressions.
Imp./DEU	The average number of impressions per device user who has displayed (exposed) the ad. Calculation formula: Ad exposure counted by Hyperbid Tools/DEU
Click	Ad click counted by Hyperbid Tools.
Click API	Ad click counts pulled by Hyperbid Tools from the mediation platform through the reporting API. Note: Max don't provide this data
Click Gap	The difference between clicks counted by Hyperbid Tools and clicks counted by the mediation platform. Calculation formula: (click-click API)/click API
CTR	The ratio of ad clicks counted by Hyperbid Tools to ad exposures counted by Hyperbid Tools. *Calculation formula: click/display100%**
CTR API	The click-through rate of ads that Hyperbid Tools pulls from the mediation platform through the reporting API. *Calculation formula: click API/display API100%.**
Mediation Unit Requests Fill Rate API	The fill rate of the Hyperbid Tools ad source that Hyperbid Tools pulls from the mediation platform through the report API.
LTV	LTV (life time value) is the total value of the life cycle, the average revenue value of each user within a period of time after acquiring a new user. Note: The retention value report shows the average cumulative advertising revenue generated by each new user.
LTV calculated by Hyperbid Tools	The estimated LTV calculated by the eCPM ranking price manually filled in by the Hyperbid Tools ad source can display the data of the day. Note: The manually filled eCPM price should be as close to the actual eCPM as possible, so that the LTV data performance of the day can be estimated relatively accurately.
LTV n	The average revenue value generated by new users on the nth day
New Users	Number of device users who initialized Hyperbid Tools SDK for the first time in the past 90 days.
isReady	The number of times the Hyperbid Tools isReady interface is called. Note: The isAdReady interface determines whether there is an ad that can be displayed.
isReady rate	The ratio of the number of times the Hyperbid Tools isReady interface returns true to the number of times the Hyperbid Tools isReady interface is called. *Calculation formula: the number of times the Hyperbid Tools isReady interface returns true/the number of times the Hyperbid Tools isReady interface is called100%**
New Users/DAU	The ratio of the number of device users who initialized the Hyperbid Tools SDK for the first time in the past 90 days to the number of daily active users. *Calculation formula: new users/DAU100%**
Price Comparison eCPM	Ad eCPM returned by the mediation platform
Victory in Price Comparison	The number of winning bids counted by Hyperbid Tools; *Note: The price of "Price Comparison" = Price Comparison eCPMweight coefficient.**
Price Comparison Winning Rate	The percentage of Victory in Price Comparison after the AD Unit is successfully filled
Latency(sec.)	Mediation Unit dimension: Filling time is the time it takes to fill the Mediation Unit after initiating the Mediation Unit request. Ad Unit dimension: Filling time is the time it takes to fill the Ad Unit after initiating the Ad Unit request.

Your guide to Hyperbid Tools