Hourly Report

The time period when the data was generated.
Note: You can select a date up to 7 days in the future each time.

Mediation Unit

Mediation Unit created in Hyperbid Tools.

Segment

Hyperbid Tools provides multiple dimensions to group users. Different segments can be configured with different waterfalls to achieve refined traffic monetization.

A/B Test

A/B Test created in Hyperbid Tools.

Mediation Platform

Mediation platforms which Hyperbid Tools support.

Network

Networks connected to the mediation platform.

Ad Format

Ad Formats for Mediation Unit Created in Hyperbid Tools: Rewarded Video, Interstitial, Native, Splash, Banner

Ad Unit

The placement ID of each mediation platform corresponds to a unique Ad Unit, which can be used for waterfall ad layering in mediation management.

Channel

Developers can pass the channel field to Hyperbid Tools to distinguish user data from different source channels.

App version

Developer customized app version.

SDK version

Hyperbid Tools' SDK version.

Platform

Android/IOS

IDFA status

The status of the app collecting the user's IDFA information

Est. Revenue

Estimated Revenue based on the number of impressions and eCPM prices counted by Hyperbid SDK.

Est. eCPM

Estimated eCPM is calculated based on Estimated Revenue and Impression counted by Hyperbid Tools
Calculation formula: (Estimated Revenue/Impression counted by Hyperbid Tools)*1000.

Mediation Unit Requests

The number of requests (Load) initiated by the application (client) to the Hyperbid SDK. One Mediation Unit Request may trigger multiple Ad Unit requests.

Mediation Unit Requests Fill Rate

The percentage of successful ads returned after the application (client) initiates a Hyperbid Tools request (Load) to the Hyperbid Tools SDK.
Calculation formula: Number of successful traffic requests returned (number of traffic fills)/traffic requests*100%.

Ad Unit Requests

The number of requests sent by a single ad source to an mediation platform.
Note: One traffic Hyperbid Tools Request may correspond to multiple Hyperbid Tools Ad Source Requests. When an application (client) initiates a request to Hyperbid Tools, Hyperbid Tools initiates requests to each Hyperbid Tools Ad Source in the order of waterfall Hyperbid Tools Ad Source.

The percentage of successful ad returns after Hyperbid Tools initiates a Hyperbid Tools request to each mediation platform (Hyperbid Tools Ad Source).
Calculation formula: Number of successful Hyperbid Tools ad source requests (number of Hyperbid Tools ad source fills) / Hyperbid Tools ad source requests * 100%

Impression 

The number of third-party networks Impression callbacks counted by Hyperbid Tools is only counted when the third-party networks Impression callback is actually received.
Due to different statistical calibers, there may be some differences between the Impression counted by Hyperbid Tools and the Impression counted by the mediation platform (Impression API).

Impression Rate

The ratio of ad impressions counted by Hyperbid Tools to Mediation Unit fill counts counted by Hyperbid Tools.
Calculation formula: Impression/Mediation Unit fill*100%

Click

Ad click counted by Hyperbid Tools.

CTR

The ratio of ad clicks counted by Hyperbid Tools to ad exposures counted by Hyperbid Tools.
Calculation formula: click/display*100%