1. Function Overview
In the Mediation Report, you can view the detailed Ad Unit data performance of each segment under the Mediation Unit and the A/B test group, which can assist in monetization optimization.
2. Operation Guide
(1) Data View By: Date, App, Mediation Unit, Segment, Channel, Area, Mediation Platform, Network, Ad Unit, Ad Format, SDK Version, App Version, A/B Test, IDFA status.
(2) Data Indicators: Estimate Revenue、Estimate eCPM、Estimated Revenue Percentage、Rrice Comparison Winning Rate、Victory in Price Compariso、Price Comparison eCPM、Mediation Unit Requests、Mediation Unit Requests Fill Rate、Ad Unit Requests、Ad Unit Requests Fill Rate、Impression、Impression Percentage、Impression Rate、Click、Click Percentage、CTR、Latency(sec.)、isReady、isReady Rate、Revenue GAP、eCPM GAP、Impression Gap、Click Gap、Mediation Unit Requests API、Mediation Unit Requests Fill Rate API、Impressions API、Clicks API、CTR API、Revenue API、eCPM API
3.
The data report supports modifying the report time zone. Currently, it supports UTC+8 China Standard Time, UTC+0 Greenwich Standard Time, and UTC-8 Pacific Standard Time. The default is UTC+8 time. Hyperbid SDK statistics and the following network data have been summarized according to the selected time zone (Mintegral, Applovin, UnityAds, Tapjoy, Bigo), and the remaining network data are based on the time zone returned by the API.
Report time zone modification path: Hyperbid Developer Backstage→[My Account]→[information]→Report Time Zone
4. Data Update Time
The update time of different data indicators will vary, as follows:
(1) Hyperbid SDK statistics: updated every 5 minutes
(2) New and old user data needs to be generated the next day, and the update time is as follows:
- utc0 after 3 o'clock the next day in the current time zone
- utce8 after 7 o'clock the next day in the current time zone
- utcw8 after 4 o'clock the next day in the current time zone
(3) Report API data of Mediation Platform (we will pull Mediation Platform data of the previous day in 5 time periods): 3:30, 10:50, 14:30, 16:30, 21:00
(4) Latency percentile data is generated the next day.
5. Related data description
5.1 Data Filters
Add required filter items to the data panel according to developer needs.
| Filter items | Description |
|---|---|
| App | App created in Hyperbid Tools. |
|
Mediation Unit |
Mediation Unit created in Hyperbid Tools. |
| Area | User's country/region. |
|
Mediation Platform |
Mediation platforms which Hyperbid Tools support. |
|
Channel |
Developers can pass the channel field to Hyperbid Tools to distinguish user data from different source channels. |
|
App version |
Developer customized app version. |
|
SDK version |
Hyperbid Tools' SDK version. |
5.2 Data Metrics
Custom indicators support checking the required data dimension content to display in the waterfall report.
| Date mertrics | Description |
|---|---|
|
Impression Rate |
The ratio of ad exposures to ad fills counted by Hyperbid Tools.
Calculation formula: display/fills*100%. |
|
Revenue API |
The actual revenue that Hyperbid Tools pulls from the mediation platform through the report API. |
|
Estimate Revenue |
Estimated revenue based on impression counts and eCPM prices from Hyperbid SDK. |
|
eCPM API |
The eCPM API calculated by Hyperbid Tools from the actual revenue and display API pulled from the mediation platform through the report API. |
|
Impression |
The number of third-party networks Impression callbacks counted by Hyperbid Tools is only counted when the third-party networks Impression callback is actually received. |
|
Impression API |
The number of ad impressions that Hyperbid Tools pulls from the mediation platform through the reporting API. |
|
Impression Gap |
The difference between the impression statistics of Hyperbid Tools and the impression statistics of the mediation platform. |
|
Mediation Unit Requests |
The number of requests (Load) initiated by the application (client) to the Hyperbid SDK. One Mediation Unit request may trigger multiple Ad Unit requests. |
|
Mediation Unit Requests Fill Rate |
The percentage of successful ads returned after the application (client) initiates a Hyperbid Tools request (Load) to the Hyperbid Tools SDK. |
|
Ad Unit Requests |
The number of requests sent by a single ad source to an mediation platform. |
|
Ad Unit Requests Fill Rate |
The percentage of successful ad returns after Hyperbid Tools initiates a Hyperbid Tools request to each mediation platform (Hyperbid Tools Ad Source). |
|
Mediation Unit Requests API |
Number of ad source requests Hyperbid Tools pulls from the mediation platform through the report API. |
|
Click |
Ad click counted by Hyperbid Tools. |
|
Click API |
Ad click counts pulled by Hyperbid Tools from the mediation platform through the reporting API. |
|
Click Gap |
The difference between clicks counted by Hyperbid Tools and clicks counted by the mediation platform. |
|
CTR |
The ratio of ad clicks counted by Hyperbid Tools to ad exposures counted by Hyperbid Tools. |
|
CTR API |
The click-through rate of ads that Hyperbid Tools pulls from the mediation platform through the reporting API. |
|
Mediation Unit Requests Fill Rate API |
Hyperbid Tools pulls Ad Unit fill rates from mediation platforms through the reporting API. MAX platform does not provide this data. |
|
isReady |
The number of times the Hyperbid Tools isReady interface is called. |
|
isReady rate |
The ratio of the number of times the Hyperbid Tools isReady interface returns true to the number of times the Hyperbid Tools isReady interface is called. |
|
Price Comparison eCPM |
Ad eCPM returned by the mediation platform |
|
Victory in Price Comparison |
The number of winning bids counted by Hyperbid Tools; |
|
Price Comparison Winning Rate |
The percentage of Victory in Price Comparison after the AD Unit is successfully filled |
|
Latency(sec.) |
Mediation Unit dimension: Filling time is the time it takes to fill the Mediation Unit after initiating the Mediation Unit request. Ad Unit dimension: Filling time is the time it takes to fill the Ad Unit after initiating the Ad Unit request. |
|
25th percentile latency |
The 25th percentile latency indicates that fewer than 25% of requests completed ad filling within this duration. |
|
50th percentile latency |
The 50th percentile latency indicates that fewer than 50% of requests completed ad filling within this duration. |
|
75th percentile latency |
The 75th percentile latency indicates that fewer than 75% of requests completed ad filling within this duration. |
|
90th percentile latency |
The 90th percentile latency indicates that fewer than 90% of requests completed ad filling within this duration. |
|
100th percentile latency |
The maximum fill time under current filtering conditions |
5.3 Latency Percentile Data
(1)Click the latency data in the report to view the percentile distribution of fill times under the current conditions.
- Summary Row Latency: Represents the fill time for mediation unit requests.
- Ad Unit Row Latency: Represents the fill time for ad unit requests.
(2)Latency percentile data is generated the next day.
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