|
Metrics |
Type |
Statistical caliber |
|
App Launch |
Event |
The number of times the app is launched and the Hyperbid Tools SDK is initialized. Only supported at the app level（selecting app+version/area/channel）. (Data available since June 1, 2026) |
|
Mediation Unit Requsts |
Event |
The number of times an ad request has been conveyed from App to Hyperbid Tools.A given meditation unit request can attempt multiple ad units. |
|
Mediation Unit Fill |
Event |
The number of successful responses returned after the app sends a mediation unit request to Hyperbid Tools. |
|
Mediation Unit Fill Rate |
Conversion rate |
Calculation Formula: Mediation Unit Request Fill / Mediation Unit Request * 100% |
|
IsReady Call |
Event |
The number of times the App calls the Hyperbid Tools isReady interface. |
|
IsReady Success |
Event |
The number of times the isReady interface returns True |
|
IsReady Success Rate |
Conversion rate |
Calculation Formula: isReady Success / isReady Calls * 100%. |
|
Ad Show Attempts |
Event |
Ad Show Attempts |
|
Ad Show Attempt Rate |
Conversion rate |
Calculation Formula: Ad Show Attempts / Mediation Unit Fill * 100% Definition: After a mediation unit is successfully filled, the proportion that actually triggers an ad show. |
|
Price Comparison Attempts |
Event |
The number of price comparison attempts within a mediation unit. Note: for SDK versions below 3.6.10, this metric actually counts successful price comparisons. |
|
Successful Price Comparisons |
Event |
The number of times a winning Ad Unit is determined after a Price Comparison process |
|
Price Comparison Success Rate |
Conversion rate |
Price Comparison Wins / Price Comparison Attempts * 100%. Note: for SDK versions below 3.6.10, Price Comparison Attempts actually counts successful price comparisons. |
|
Ad Show Successes |
Event |
For Interstitial, Splash, and Rewarded Video, this is the number of times the SDK's show method is called after a successful bid. For Native and Banner ads, it is the number of show callbacks received from the Mediation SDK |
|
Ad Show Success Rate |
Conversion rate |
Calculation Formula: Ad Show Successes / Ad Show Attempts * 100% Definition: After the app calls the show method of the Hyperbid Tools SDK, the proportion that is actually passed down to and calls the mediation SDK's show method. Note: For Banner ads with auto-refresh enabled in the third-party platform, this rate may exceed 100%, which is normal. |
|
Impression |
Event |
When Hyperbid Tools get the callback of Mediation Platform, it will be counted as an impression. |
|
Impression Success Rate |
Conversion rate |
Calculation Formula: Impression / Ad Show Successes * 100% Definition: After a successful show, the proportion that is finally counted as a valid impression. |
|
Click |
Event |
The number of times an ad is clicked, calculated by Hyperbid Tools |
|
Click Rate |
Conversion rate |
Calculation Formula: Click / Impression * 100% |
1. Feature Overview
2. Funnel Data
2.1 User Guide
(1) Data Availability
- This page provides daily-level data, with complete metrics for the previous day generated by 24:00 .
(2) Flexible Filtering & Analysis
- Supports multiple filters (time, app, ad type, mediation unit, etc.).
- Enables funnel visualization and custom queries for detailed analysis.
(3) Recommended Approach
- Analyze by mediation unit—meditation unit metrics across all units may obscure specific issues.
(4) User-Centric Metrics
- Toggle between device count or DAU to calculate per-user metrics (e.g. requests per user).
- DAU-based analysis reveals user drop-off rates at each funnel stage.
(5) Funnel Report Dimension Switching
Supports viewing data at either the “Mediation Unit” or “Ad Unit” level:
- Mediation Unit Funnel: Aggregates metrics along a complete multi-mediation strategy request chain (Mediation Unit Request → Fill → Price Comparison → Impression).
- Ad Unit Funnel: Drills down to the individual ad unit level. A single aggregation unit request may trigger multiple ad unit requests, and bid comparison/auction-related metrics are calculated at the ad unit level.
(6) Report statistics method offers multi-select with 4 options that refreshes data on selection, with at least one required:
- Events: count of the specific event occurrences.
- Devices: count of unique devices that triggered the event.
- Events per Device: Events / Unique Devices — average event frequency per device.
- Events per DAU: Events / DAU (DAU for the currently selected dimension. For example, broken down by ad unit, it represents the DAU that requested that specific ad unit; summed across days if multiple days are selected).
2.2 Metrics
（1）Midiation Unit Funnel Type
（2）Ad Unit Funnel Type
Price-comparison metrics (Price Comparison Attempts, Price Comparison Participant Rate, etc.) are available only when a single ad unit is selected; they are not available and display "-" when multiple ad units are selected.
|
Metrics |
Type |
Statistical caliber |
|
Ad Unit Attempt |
Event |
The number of times an ad unit attempt has been conveyed from Hyperbid Tools to Mediation Platform. A given mediation unit request can attempt multiple ad units. |
|
Ad Unit Attempt Fill |
Event |
Successful response count from the mediation platform after Hyperbid Tools sends an attempt. |
|
Ad Unit Attempt Fill Rate |
Conversion rate |
Calculation Formula: Ad Unit Attempt Fill / Ad Unit Attempt * 100% Definition: The proportion of ad unit attempts that return successfully. |
|
Price Comparison Attempts |
Event |
The number of price comparison attempts within a mediation unit. Note: for SDK versions below 3.6.10, this metric actually counts successful price comparisons. |
|
Price Comparison Participants |
Event |
The number of times an ad unit participates in price comparison. You can adjust the priority (Show Priority vs. Price Priority) by configuring the Mediation Unit Callback Mode. Under Price Priority mode, more ad units will be allowed to participate in bidding. Note: Ad units filled after an ad display is triggered will not participate in the price comparison process. |
|
Price Comparison Participant Rate |
Conversion rate |
Calculation Formula: Price Comparison Participants / Price Comparison Attemptsl * 100% Definition: The proportion of filled ad units that participate in price comparison. Note: this metric is not meaningful for SDK versions below 3.6.10. |
|
Price Comparison Wins |
Event |
The number of times ad units won the auction after participating in price comparison. |
|
Price Comparison Winning Rate |
Conversion rate |
Calculation Formula: Price Comparison Wins / Price Comparison Participants * 100% Definition: The proportion of participating ad units that win the price comparison. Note: Starting from May 8, 2025, the price comparison winning rate metric will be adjusted from the original "Victory in Price Comparison / Ad unit attempt fills" to "Victory in Price Comparison / Participation in Price Comparison." |
|
Ad Show Successes |
Event |
For Interstitial, Splash, and Rewarded Video, this is the number of times the SDK's show method is called after a successful bid. For Native and Banner ads, it is the number of show callbacks received from the Mediation SDK |
|
Impression |
Event |
When Hyperbid Tools get the callback of Mediation Platform, it will be counted as an impression. |
|
Impression Success Rate |
Conversion rate |
Calculation Formula: Impression / Ad Show Successes * 100% Definition: After a successful show, the proportion that is finally counted as a valid impression. |
|
Click |
Event |
The number of times an ad is clicked, calculated by Hyperbid Tools. |
|
Click Rate |
Conversion rate |
Calculation Formula: Click/Impression*100% Definition: Ad click-through rate. Too high a click-through rate may cause some advertising platforms to judge it as fraudulent traffic. |
3. Mediation Comparison
3.1 User Guide
(1) Data Availability
- This page provides daily-level data, with complete metrics for the previous day generated by 24:00 .
(2) Flexible Filtering & Analysis
- Supports multiple filters (time, app, ad type, mediation unit, etc.).
- Enables custom queries for detailed analysis.
(3) Data Comparison
HyperBid Tools focuses on the mediation platform data that developers regularly monitor, providing multiple comparative data visualization formats including pie charts, trend charts, and stacked charts:
● Revenue share by mediation platform
● Revenue share by ad network within each mediation platform
● Impression share by mediation platform
● Impression share by ad network within each mediation platform
● eCPM comparison across mediation platforms
● eCPM comparison across ad networks within each mediation platform
● Fill latency percentile comparison by mediation platform
● Price Comparison Winning Rate by mediation platform
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