1. Feature Overview
The funnel report allows you to analyze key metrics in your app's ad monetization journey, including:
Ad Request → Ad Cache → Ad Impression → Ad Click
By tracking conversion rates between these core stages, you can evaluate and optimize your app's monetization strategy.
2. Funnel Data
2.1 User Guide
(1) Data Availability
- This page provides daily-level data, with complete metrics for the previous day generated by 24:00 .
(2) Flexible Filtering & Analysis
- Supports multiple filters (time, app, ad type, mediation unit, etc.).
- Enables funnel visualization and custom queries for detailed analysis.
(3) Recommended Approach
- Analyze by mediation unit—meditation unit metrics across all units may obscure specific issues.
(4) Platform Comparison
- Compare funnel performance between different bidding platforms under current filters.
(5) User-Centric Metrics
- Toggle between device count or DAU to calculate per-user metrics (e.g. requests per user).
- DAU-based analysis reveals user drop-off rates at each funnel stage.
2.2 Metrics
|
Metrics |
Type |
Statistical caliber |
|
Mediation Unit Request |
Event |
The number of times an ad request has been conveyed from App to Hyperbid Tools.A given meditation unit request can attempt multiple ad units. |
|
Ad Unit Attempt |
Event |
The number of times an ad unit attempt has been conveyed from Hyperbid Tools to Mediation Platform. A given mediation unit request can attempt multiple ad units. |
|
Ad Unit Attempt Fill |
Event |
Successful response count from the mediation platform after Hyperbid Tools sends an attempt. |
|
Ad Unit Attempt Fill Rate |
Conversion rate |
Calculated as (Ad Unit Attempt Fills/ Ad Unit Attempt) |
|
Mediation Unit Request Fill |
Event |
The number of successful responses returned after the app sends a mediation unit request to Hyperbid Tools. |
|
Mediation Unit Request Fill Rate |
Conversion rate |
Calculated as (Request Fills / Requests) |
|
isReady |
Event |
The number of Hyperbid Tools isReady interface is called. |
|
isReady Rate |
Conversion rate |
The number of Hyperbid Tools isReady interface returns True / the number of Hyperbid Tools isReady interface is called. |
|
Participation in Price Comparison |
Event |
The number of times the ad unit participates in the price comparison.Note: Ad units filled after triggering the ad display will not participate in the price comparison.You can set the mediation callback mode to prioritize show or price.In price-priority mode, more ad units will participate in price comparison |
|
Price Comparison Participation Rate |
Conversion rate |
Calculation Formula:Participation in Price Comparison/Ad Unit Attempt Fill*100% |
|
Victory in Price Comparison |
Event |
The number of times of winning the price comparison in Hyperbid Tools statistics. |
|
Price Comparison Winning Rate |
Conversion rate |
Calculation formula = Victory in Price Comparison / Participation in Price Comparison |
|
Call Show |
Event |
The App calls Hyperbid Tools's Show() method. |
|
Impression |
Event |
When Hyperbid Tools get the callback of Mediation Platform, it will be counted as an impression. |
|
Impression Rate |
Conversion rate |
Calculated as (Impression / Mediation Unit Request Fills) |
|
Click |
Event |
The number of times an ad is clicked, calculated by Hyperbid Tools |
|
Click Rate |
Conversion rate |
Click-through rate, calculated as (Clicks / Impressions) |
3. Mediation Comparison
3.1 User Guide
(1) Data Availability
- This page provides daily-level data, with complete metrics for the previous day generated by 24:00 .
(2) Flexible Filtering & Analysis
- Supports multiple filters (time, app, ad type, mediation unit, etc.).
- Enables custom queries for detailed analysis.
(3) Data Comparison
Hyperbid Tools focuses on the mediation platform data that developers regularly monitor, providing multiple comparative data visualization formats including pie charts, trend charts, and stacked charts:
● Revenue share by mediation platform
● Revenue share by ad network within each mediation platform
● Impression share by mediation platform
● Impression share by ad network within each mediation platform
● eCPM comparison across mediation platforms
● eCPM comparison across ad networks within each mediation platform
● Fill latency percentile comparison by mediation platform
● Price Comparison Winning Rate by mediation platform
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