Segment rules:User Value Description-Hyperbid Help Center

1. Function Introduction

To achieve more refined operations, Hyperbid SDK, starting from version v4.2.10, supports calculating user value data at the device level using various metrics/calibers, allowing developers to implement user value-based traffic grouping strategies at low cost. Among these, the “Recent Impression eCPM” user value segment is supported in v4.2.13 and later, while other user value dimensions are supported in v4.2.10 and later.

Currently, this function uses a whitelist mechanism. Please contact your account manager for activation if you wish to use it.

2. Creating User Value-Based Traffic Groups

To set up a user value-based strategy, you need to add user value rules under the traffic group. The specific process is as follows:

(1) Add or edit traffic groups on the edit Mediation Unit page, and add user value conditions to the traffic group rules.

(2) User value traffic grouping rules support the combination configuration of different indicators + statistical dimensions + calculation rules, as detailed in the table below:

Metric	Statistical dimensions	Rule	SDK Version
First-Impression eCPM	Mediation Unit Ad Format APP	Interval, ≤, <	v4.2.10 and later
Lifetime Impressions	Mediation Unit Ad Format APP	Interval, ≤, <	4.2.10 and later
Lifetime Revenue	Mediation Unit Ad Format APP	Interval, ≤, <	4.2.10 and later
Lifetime eCPM	Mediation Unit Ad Format APP	Interval, ≤, <	4.2.10 and later
Session Impressions	Mediation Unit Ad Format APP	Interval, ≤, <	4.2.10 and later
Session Revenue	Mediation Unit Ad Format APP	Interval, ≤, <	4.2.10 and later
Avg. Session eCPM	Mediation Unit Ad Format APP	Interval, ≤, <	4.2.10 and later
Lifetime Sessions	APP	Interval, ≤, <	4.2.10 and later
Avg. Impressions per Session	Mediation Unit Ad Format APP	Interval, ≤, <	4.2.10 and later
Avg. Revenue per Session	Mediation Unit Ad Format APP	Interval, ≤, <	4.2.10 and later
Lifetime IAP Count (This needs to be passed through the SDK API interface to Hyperbid)	APP	Interval, ≤, <	4.2.10 and later
Lifetime IAP Revenue (This needs to be passed through the SDK API interface to Hyperbid)	APP	Interval, ≤, <	4.2.10 and later
Recent Impression eCPM （Supported range: Last 1~7 imp.; Last 24/48/72 hours）	Mediation Unit Ad Format APP	Interval, ≤, <	4.2.13 and later